Online marketing means many things to many people: A website, Google AdWords, search engine optimisation, creating content ‘assets’ and getting involved in social media sites.

It can sound overwhelming. But there’s no need to get scared off by the jargon. The old rules still apply.

Here are five ‘old school’ terms that are still vital to ‘new school’ marketing.

1. Research

Who are your customers and what do they want? What did they want and how has that changed? The internet provides research opportunities that are easy, cost effective and sometimes free.

To read the full, original article click on this link: Five ‘old school’ terms that are vital to ‘new school’ online marketing - Anthill Magazine

Author: Justin Bruce