Technology Forecast: Decoding Innovation's DNA examines enterprise innovation and the role of information technology. It answers the question, is innovation the result of inscrutable, opaque genius, or can innovation be treated as an end-to-end process subject to performance optimization by adopting proven methods and systems?
The time is now ripe for organizations to develop, manage, and continually improve an end-to-end innovation process, which moves from ideas to cash. The key area for technology support is the systematization of problem solving activities, which is at the heart of how innovation happens and progresses, and idea management systems that organize and streamline the flow from ideas as they mature into products or services and ultimately business outcomes. Technologies supporting systematic methods of problem solving present the opportunity to make innovation accessible to more of the enterprise, rather than limited to those in research and development (R&D) or product development functions.
To read the full, original article click on this link: Decoding Innovation's DNA: Technology Forecast: PwC
