Business models are blueprints. They force choices early in the developmental process. While necessary, they can also constrain (much like like construction blueprints). And ultimately, they’re a critical factor in determining future success.
The problem is: business models are backward facing (based on past experience). In other words, the last time a set of circumstances prevailed, a successful business followed a particular set of rules. However, when the circumstances are novel – and there is no past experience – you have to create a new model.
To read the full, original article click on this link: How to start a business that defies traditional models | VentureBeat
Author: Mark Edmiston
