Within the startup realm, there is a big difference between having an innovative product versus an innovative business. Some startups have a new technology, but stick to a tried-and-true business model. Others take an existing product, and give it new life with a creative business model. The most competitive startups do both, all the time and every time.
In today’s competitive world, with its accelerating rate of change, no competitive advantage lasts long. According to Josh Linkner, in his new book “Disciplined Dreaming,” we have entered the Age of Creativity, in which each incremental gain is zeroed out as global competitors quickly copy and adapt. The only sustainable competitive advantage is creativity.
To read the full, original article click on this link: Startup Professionals Musings: Follow Seven Rules for a Creative Startup Culture
Author: Martin Zwilling
