A man in Denmark is setting up a lottery that would allow startups to trade 1% of their equity for a user base.
Startups that participate in the Startuplotto will set a minimum number of sign-ups for which they’re willing to part with their equity. The lottery will introduce one company every month to members of its listerv, who can enter the lottery by signing up for the startup’s service. If enough people sign up, then the equity will be raffled off to one of those new users.
So far, about 2,000 people have signed up for the listserv, but Startuplotto creator Thomas Bro imagines lottery participant limits as high as 750,000 users.
To read the full, original article click on this link: Would You Play the Startup Lottery?
Author:
