6. They focus on fixing their weaknesses. Forget your weaknesses and focus on enhancing and blowing up your strengths so your weaknesses become irrelevant. Put in the hours of “Grind Time” honing your strengths, business expertise and building your brand. Your brand is simply the personality of your product. Allow people on social media and other mediums to get to know your brand and build a relationship with your target market first, before asking them to buy from you. Why not give them something FREE, intriguing and of value first! If your product is really that good, prove it and give away some samples and if really is that good people will talk about it and demand for it will increase.
5. They don’t understand and underestimate the power of marketing. Most entrepreneurs think their product/service is so much better than their competitors. But what they do not understand is that their product does not have to be the best to be successful. As long as their potential customers “perceive,” or think and believe that their product is the best, it will sell. Marketing is not about who has the best product, it’s about who is perceived to be the best or one of the best. There are so many people that I am sure can make a better sandwich than Subway or better burger than Mc Donald’s, but the rest of the world will never know or buy their product because of their failure to market effectively. You may be good, your product may be spectacular, but you will stay broke and your product won’t sell unless you have a ridiculous and relentless marketing plan.
To read the full, original article click on this link: Top 6 Reasons Beginning Entrepreneurs Fail | Under30CEO
