When do companies decide to innovate and when do they decide to go incremental or radical? Gijs van Wulfen discusses the dilemmas of decision making.
The fuzzy front end of innovation confronts you with a lot of questions. In my new book ‘Creating innovative Products and Services’ I try to solve them. My last blog on ‘unfuzzing the front end’ discussed X-factor ideas. But, how will you get ideas with the X-factor? There are at least five choices you have to make:
1. When: now or later?
2. Who: experts or internal team?
3. What: revolutionary or evolutionary ideas?
4. Which criteria to use?
5. How: the creative or structured way?
To read the full, original article click on this link: Five Ideation Dilemmas | InnovationManagement
