Yahoo just bought a company called IntoNow for a price close to $20 million, Kara Swisher reports.
Facebook and Twitter were also looking to buy the startup, according to TechCrunch.
Users of IntoNow's iPhone app can "check-in" to TV programs the way Foursquare users "check-in" to restaurants and bars.
Like iPhone app Shazam, which can listen to the a song that's playing and tell you its title, IntoNow listens to the TV show and identifies it.
In a press release, Yahoo says "The addition of IntoNow will enable Yahoo! to provide enhanced media experiences and video programming, bolstering its social engagement across the Yahoo! network and on all screens."
To read the full, original article click on this link: Yahoo Buys 12-Week-Old Startup IntoNow For ~$20 Million
Author: Nicholas Carlson
