For some firms innovation is incredibly rewarding, for many others it remains at best an unfulfilled promise. Why does innovation present such a stark choice, often fraught with difficulties for many, yet so simple and successful for the few?
Is innovation such a mystery? We believe innovation can be demystified through a careful evaluation of innovation models and frameworks. This evaluation requires taking time to deconstruct the relationship between innovation efforts and corporate functions or capabilities such as corporate strategy, existing skills and knowledge and internal processes. Our goal is to create a common, collaborative innovation framework that any firm can adopt, in the process eliminating some of the mystique that surrounds innovation.
To read the full, original article click on this link: An Open Innovation Reference Framework – Reducing Innovation’s Mysteries | InnovationManagement
Author: Paul Hobcraft and Jeffrey Philips
