Suffering from the inability to generate higher levels of profitable growth? Find yourself repeatedly asking “Why aren’t we able to develop the ‘next new thing’?”
You’re not alone. Companies everywhere have been having difficulty driving higher levels of growth. And few have harnessed sufficient innovation wherewithal to introduce the “next new thing.”
The harsh reality is that traditional types of innovation won’t produce the “next new thing”. While conventional R&D organizations can provide incremental improvements to existing products and services, they are not structured or resourced to generate sustained, above-average growth.
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