Social media marketing, blogging, conference tweeting, virtual events, mobile apps, unconferences: the list of latest innovations for events today is truly mind-boggling. No wonder event professionals, let alone their clients and attendees are having a tough time keeping up. As event organizers, even when we ourselves, are up on the latest technology and techniques, we often have trouble conveying the value of these things to others.
It can be truly overwhelming. That’s why, as I was reading Malcolm Gladwell’s book, “What the Dog Saw”, I was struck by a story about Ron Popeil and his ability to convince people to understand and adopt innovative gadgets.
To read the full, original article click on this link: What Event Innovators Can Learn From Legendary Pitchman Ron Popeil | Engage365
Author: Jenise Fryatt
