What exactly is new product development? Does the “product” actually have to be a product? Or can it be a process? Does the idea have to come from the C Suite? Or can it be a suggestion from the factory floor, the retail showroom, the Idea Box or a customer tip?
How do you treat ideas once they land in your organization’s “idea hopper”, and how wide is your idea funnel?
Answer these questions, and you’ve placed your finger on the pulse of how your organization embraces new product development.
NPD best blossoms in that place where creativity commingles with structure – where fresh thinking is fostered in a nursery of structured liberation. Think of ideas as if they were offspring: They should be free to roam and explore, but they need fences – structure – in their lives to ensure safe maturation in a controlled environment.
To read the full, original article click on this link: New Product Development Requires Fresh Perspective on ‘Creative’ and ‘Structure’ « The RIC Blog
Author: Robert Brands
