Everyone wants to be smart. The opposite of smart is dum. No one wants to be known as dum. Yet smart and dum are transparent because of social media. What you say and do can be labeled as either smart or dum and at the click of a mouse millions will know what millions of other think about what you said or did.
The irony of social media is its transparency and each word and action is logged into the world wide library which stores everything, everyone and all things said and done. This world wide library is search-able by anyone, everyone and everybody is creating an index of content that can be found forever.
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