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NYTAnyone familiar with Tom Cruise’s breakout role in “Risky Business” or the reality television series “Shark Tank” has a pretty good idea of what business plan competitions are.

They’re contests held — often but not always — by institutions of higher education to prepare newcomers for the rigors of entrepreneurship. They require participants to conceive an original company, summarize it in writing, and — if invited — expand on the idea before a panel of investors, sponsors and business owners.

 

Introducing The Prize: On the B-Plan Circuit