Last week, BMW upset electric vehicle lovers everywhere when Jim O'Donnell, the company's North American chairman and CEO, said that EVs won't work at their current battery range for at least 90% of the population--and that the U.S. government should end the $7,500 EV tax credit. Does this mean these cars aren't going to be in every driveway in five years?
Actually, people are pretty excited about electric cars--as is BMW, which is making them. So now the company is rushing to do damage control lest we think that it is not behind its own entry into the market. Fast Company had the chance to talk to Tom Kowaleski, VP of Corporate Communications for BMW North America, to find out what the company really thinks about EVs--and other alternative vehicle technologies.
To read the full, original article click on this link: What BMW Really Thinks About Electric Vehicles | Fast Company
Author: Ariel Schwartz
