Darwin had it right! The quick survive. Others die. The strategy is simple. Outrun your competitors! And that’s exactly what a lot of people and businesses attempt to do, including universities in their scramble to commercialize university research. Some universities have even taken to branding themselves with “one-size-fits-all” licensing deals that can be signed on the quick time. The Carolina Express License is one example among many. But does it work? Is fast the only answer?
“Survival of the fittest” is a tricky business as Darwin well knew. “Quick” never really meant “fast” in the sense of a gazelle outrunning the lion. It meant the ability to adapt to change better and faster than competitors. And change is exactly what universities face in the 21st century. Driven by the ubiquitous demands for innovation and entrepreneurship from all quarters as the American answer to global competition, universities must adapt. They have no other choice given their role as the core element of regional innovation ecosystems.
To read the full, original article click on this link: Go Forth and Innovate!: The Quick and the Dead: TTO Strategies
Author: Keith McDowell
