Companies today are paranoid, afraid that even their friends will steal their business. Yet a creative collaboration with your biggest competitor may be the best opportunity for revenue and survival. But remember that “dancing with the wolves” can also get you eaten for lunch. You have to take the risk, but keep your wits about you.
Your goal is “coopetition” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. It’s a great survival strategy for small companies or entrepreneurs, and a good expansion strategy for even the largest companies.
To read the full, original article click on this link: Startup Professionals Musings: Your Toughest Competitor May be Your Best Partner
Author: Martin Zwilling
