Companies the world over find it tough to turn good ideas into great businesses. That's partly because, as we all know, organizations and cultures rebel against innovations, especially when they are first conceived. Companies that can protect ideas in their early years usually have a better chance of success.
Take the Vevey-headquartered Nestle, for example, whose Nespresso has become Europe's leading coffee brand by packing a variety of high quality coffees in aluminum capsules that can be used only with the company's three types of coffee machines. Executives had to vanquish three hidden enemies that surfaced before the concept could see the light of day and become the Swiss company's fastest growing new business in the 2000s.
To read the full, original article click on this link: Innovation's Hidden Enemies - Alessandro Di Fiore - The Conversation - Harvard Business Review
Author: Alessandro Di Fiore
