Companies get better results from innovation by targeting initiatives at the right places. Given limited time, money, and human resources, here are six areas to focus on:
1. Your Value Drivers: What activities across your business model create the most value? Is it operational or commercial? Who is involved and what departments make it happen? Use a corporate innovation method like S.I.T. to reinvent the value driver as well as the resources that deliver it.
Procter & Gamble innovated an intelligent screening system that scanned coffee beans imported from any part of the world and selected the right proportions of each to create the desired taste. This created a huge operational advantage in producing a distinctive product within a commoditized industry.
To read the full, original article click on this link: Innovation in Practice: Targeting Your Innovation Efforts
