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For his profile of Apple in Fortune (excerpt here), Adam Lashinsky interviewed an unnamed executive who has worked at both Apple and Microsoft. Here's how he summed up the difference between the companies:

"Microsoft tries to find unrealized pockets of revenue and then decides what to make. Apple is just the opposite: it thinks of great products, then sells them. Prototypes and demos always come before spreadsheets."

It's a great quote -- it's quick, it's pithy, and it confirms the stereotypes most readers have of both companies.

To read the full, original article click on this link: Microsoft Versus Apple: Spreadsheets Versus Ideas

Author: Matt Rosoff