We know that companies which place a greater emphasis on information content in their business decisions will be those that face fewer surprises. And we all know that surprises in business are rarely a good thing.
In fact, getting the right information will be a key success factor for companies in the 21st century.
So why do so many businesses shy away from investing in research, particularly about new product ideas, acquisitions or business expansion opportunities, but will happily plunge ahead with a scheme and rack up million dollar losses when it turns out to be a dud?
To read the full, original article click on this link: The seven deadly sins of decision making. Which are you guilty of committing? - Anthill Magazine
Author: Babette Bensoussan
