In part of the long piece that Fortune did on Apple (AAPL) — the article itself has become a story because Fortune has posted only small parts on the Web — Adam Lashinsky wrote of Apple’s start-up nature. In the process, though, he bought into an Apple-inspired mythos and missed an opportunity to explain one thing that really does make Apple different.
The lead sentence telegraphs the myth: “Apple doesn’t often fail, and when it does, it isn’t a pretty sight at 1 Infinite Loop.” But if you pay attention to the clues that people from Apple, including CEO Steve Jobs and senior vice president of industrial design Jonathan Ive, have dropped over the year, it’s clear that people at Apple make mistakes. They do so all the time, and it is those mistakes that make it possible for the company to come up with the products that it does. Where Apple differs from other companies is in how it makes mistakes.
To read the full, original article click on this link: Apple’s Success Secret: It Makes Mistakes All the Time | BNET
Author: Erik Sherman
