The big idea: Grass-roots innovation processes combined with a healthy tolerance for failure is a recipe for game-changing innovation and organic growth.
The scenario: Microsoft employs 90,000 people and its products are used by millions of people around the world every day. Developing the next version of Windows or Office is easy for Microsoft, but the company has struggled when it comes to more radical innovation. In particular, significant organic growth has been difficult to come by and the company has resorted to acquisition as a strategy to fuel growth. Some of these never panned out — remember Microsoft’s bid to buy Yahoo in 2008? — and the future is unclear regarding the impact of others, such as the recent acquisition of Skype. Meanwhile, competitors such as Apple and Google have consistently delivered organic growth and dominated Microsoft in key markets such as smartphones and tablets. To understand why this has happened, we need to consider the processes that drive innovation at Microsoft.
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Author: Marianne Seregi
