From the outside, looking in at innovative firms, it seems that the innovators must be fantastically insightful, smart and rapid responders. After all, innovation requires that someone or some team spot a great new opportunity, create a product or service to fill the gap, and arrive in the market with the solution before anyone else, yet not too early. What is it that good innovators know that you don’t?
Perhaps it’s easier to answer this question by examining what they’ve learned.
First, they’ve learned that interesting, valuable innovation comes from cues and signals on the adjacency of their markets or businesses. Good innovators combine ideas from the edges of their markets and industries, introducing new ideas and new concepts.
To read the full, original article click on this link: Blogging Innovation » What do Innovators Know That You Don’t?
Author: Jeffrey Phillips
