The global innovation community, at least that chunk represented by professional innovation managers, begins its annual get together today in Hamburg, Germany. One of the first presentations that passed my desk (courtesy of Chris Skinner in my LinkedIn network) was Tim Jones‘ Top 10 Innovation Challenges for 2020. Tim runs Future Agenda (as I write the link to Tim’s site seems to have been hijacked – so here is his company link). So what are the top 10 innovation challenges? Naturally I disagree with Tim’s choices so let’s open a debate about a few of them.
As insight becomes commoditized how do we generate differentiated knowledge without IP protection?
That’s a complex set of ideas. Let’s see if we can unpick them. IP protection is becoming less effective but we need more IP as the power of ideas to differentiate products and services over time, fades.
To read the full, original article click on this link: The Top 10 Innovation Challenges for 2020 - Haydn Shaughnessy - Re:thinking Innovation - Forbes
Author:
Haydn Shaughnessy
