When he was pre-planning Nintendo Wii video game Disney Epic Mickey, gaming legend Warren Spector (creator of classic games System Shock and Deus Ex) took a slightly different approach to how the game would pan out.
Instead of having his best designers, scripters, coders and creatives brainstorming ideas, Spector got a bunch of interns together from the Disney Interactive Studios intern group. He then let them have free range over coming up with ideas on the game’s look, feel and plot. The result is one of the most unique and successful games from last year’s holiday period, with a great twist in gameplay mechanics. It’s also proof in Warren Spector’s belief in the power of a great idea: you don’t have to have years of experience to come up with greatness.
Now think how your business can transfer a video game’s approach to your overall one.
To read the full, original article click on this link: The Power of a Great Idea
Author:Danny Brown
