Wanted: the next Mark Shuttleworth. While South Africans are tou
ted as naturally entrepreneurial, a closer analysis of the country’s small, medium and micro enterprises (SMMEs) reveals that many of these are not entrepreneurial by design, but rather by necessity.
For small businesses to have a tangible impact on the local economy and generate sustainable jobs that enable import replacement, we need to somehow cultivate a culture that encourages individuals to identify opportunities or gaps in the market – and capitalise on these.
Shawn Theunissen, the head of corporate social responsibility at Growthpoint Properties and Property Point, says business incubators have a critical role to play in this regard.
Instead of replicating existing SMMEs, incubators need to encourage entrepreneurs to find their unique selling point and carve out a niche in the market.
To read the full, original article click on this link: Incubators help entrepreneurs to spot the gap - Business News | IOL Business | IOL.co.za
Author: Brenda Ndlovu
