Everyone is learning or trying to learn how to manage all this social stuff. As soon as they think they have the management process down the tools and dynamics change. Subsequently people and organizations find themselves stuck in managing irrelevant processes and messages which means they lose productivity and worse yet any chance for making progress.
Social Burn Out
A large percent of those who engage in all things social quickly burn out for numerous reasons including:
They get lost in applications, options and irrelevant conversations All the time spent using social tools doesn’t produce a return that justifies the time Each new social tool introduced into the eco-system grabs our attention and steals our productivity Initially intrigued by the possibilities of all these tools, communities, platforms and people many soon are overwhelmed and fatigued with simply trying to keep up
To read the full, original article click on this link: When Social Innovation Changes The Game | Relationship Economy
Author: JAY DERAGON
