“Innovation” is a scary word when it’s aimed in your direction. Say you’re looking for ways to improve your business; you know you need to be innovative, but then you immediately flash on an image of Steve Jobs and freeze. The word innovation tends to set a really high mental bar.
But the bar isn’t really that high. Finding new ways to improve your business is relatively easy. Don’t think about being innovative. Think about something else instead:
Pain.
To be innovative you just need to use what you already know — about your business and about your customers — to eliminate a little mutual pain. Anyone can do it; for example, the owner of a gas station/convenience store near where I live is innovative. (Surprised the words “convenience store” and “innovative” appear in the same sentence?)
To read the full, original article click on this link: Why Innovation Is Really a Four Letter Word | BNET
Author:Jeff Haden
