Luke Fishback is a smart guy. After graduating college with an engineering degree, he got a job at Lockheed Martin. But within a few years, he had had enough.
Why?
Well, Luke realized he was an entrepreneur at heart, and needed to start his own company. In fact, Luke had been an entrepreneur earlier in his life. When he was just 14 years old, he started Luke's Garbage Service, a waste disposal and recycling service for a rural community in Georgia.
So Luke started a company called PlotWatt. The company creates technology that helps people reduce their energy bills by providing customized money-saving recommendations.
But there was one thing Luke was missing: money. Luke needed money to build his team, develop his technology, and start marketing his company.
Fortunately Luke didn't follow the failed path that most entrepreneurs take; which is to try to secure millions of dollars in venture capital right away.
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Author:
Dave Lavinsky
