I go back to the basics because often—not always—our worst errors happen at the beginning, as in starting without a strategy, a system or support. Or we dive into marketing without fully understanding our client, without creating a way to capture their information, without an automated way to solve their problem and fulfill our promise. I’m sure you could come up with your own list of bad beginnings.
If we take the time to address the fundamentals, on the other hand, then we can establish something that lasts.
To read the full, original article click on this link: The Business Plan: Back to Basics
Author:Jamillah Warner
