Paul Graham seemed to take on the role of tech ambassador to the advertising world this week when he spoke at Y Combinator, the startup incubator that he founded. Y Combinator recently held its semiannual demo day for venture capitalists hoping to back its startups. On Wednesday, Graham was speaking to a different sort of audience, with representatives from digital companies and agencies who had come to see Y Combinator's ad-focused startups.
Not surprisingly, Graham placed a big emphasis on technology and measurement. For example, while he acknowledged that creativity still has a role to play in the creation of ads, he also argued that if advertisers have to choose between creativity and measurement, "bet on measurement." In part, he said that's because there will no longer be a single creative unit that's seen by everyone. Instead, advertisers should use audience data to @ycombinator present "a different ad to everybody."
To read the full, original article click on this link: Incubator Y Combinator Takes Aim at Advertising Industry | Adweek
