There was a time when all you had to do was have a quality product or service and some good marketing. You put together a marketing budget and plan, and then you executed. The companies with the deep pockets and compelling messages seemed to take the lion’s share of the market.
That was then. We now live in an expertise economy. This is a time when what you know matters just as much as the quality of your product or service. The advent of the Internet turned it into a buyer’s market. Consumers have the opportunity to learn as much as they can, or want, before they reach out to a vendor.
To read the full, original article click on this link: 3 Steps to Succeeding in the Expertise Economy
Author:Diane Helbig
