MIAMI – For business owners, social media tools such as Twitter, Facebook and company blogs should be more than sharing marketing messages and industry news. They should be using these outlets to engage customers and drive business, social media marketing consultant Jason Falls stressed here at a panel discussion during Entrepreneur's Winning Strategies conference yesterday.
One way is to use social media to tell the "story" of the business -- how it came to be and what it aims to accomplish. "There's no such thing as boring people and boring businesses," said Spencer Antle, founder of Miami-based clothing supplier Island Company. "Just get on there and tell your story."
To read the full, original article click on this link: Does Your Company's 'Social Personality' Need a Makeover? | Blog | Daily Dose | Entrepreneur.com
Author:Jason Fell
