Social media now makes it easy for any business, no matter how small, to generate publicity.
But there's still a certain something about making the more traditional news. Getting a news outlet to cover what you're doing not only saves you time (if someone else is doing the promoting, you don't have to do as much of it yourself) but it also allows you to reach a larger, more diverse audience.
The basics to getting news coverage: Be concise, be interesting, be relevant. But what else can you do to get noticed? Here are six ways to make sure your news release isn't put in a pile with the rest of the no-gos.
To read the full, original article click on this link: 6 Ways To Pitch Your Business To News Agencies : Marketing :: American Express OPEN Forum
Author: Karlee Weinman
