Innovation is the key to business survival and success in the 21st century. The billion-dollar question is: Can innovation be learned? Can business leaders find answers to important questions such as: How do I find innovators for my business? How can I become more innovative? Can we distill and mimic the traits of leading "disruptive innovators" like Steve Jobs of Apple (AAPL)?
Maureen Glabman in a 2009 article in MediMedia gives a succinct example illustrating the meaning of the term "disruptive innovation":
"The phrase described what happened in 1960, for example, when an unknown company, Sony, began selling an affordable transistor television that eventually replaced RCA's vacuum tube. Soon it became apparent the transistor alone -- the disruptive technology -- did not tell the whole story. To achieve success, the technology had to be coupled with a whiz-bang business plan, giving birth to the encompassing term 'disruptive innovations.' Sony, with its coveted transistor TV that many people could afford, and a plan to sell its TVs through Kmart (then a new retail chain), put both the more expensive RCA vacuum tube TVs, as well as the many mom-and-pop appliance stores that refused to sell Sony sets, essentially out of business."
To read the full, original article click on this link: Munroe: Innovators share traits that set them apart - Inside Bay Area
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