FORTUNE -- In business circles, "creativity" has become a buzzword to describe a desired trait among employees. It's widely believed that having creative thinkers on staff will boost overall team levels of innovation. Yes, creativity can lead to a surplus of original ideas. But when it comes time to sell those concepts internally, and then later take those ideas to market, creativity is not enough. More important is conviction.
Look at the most-admired business leaders today. They tend to resist compromises, even when faced with widespread skepticism or even complaints from customers. Mark Zuckerberg, Facebook's young founder, is known for the exactness of his vision, which drives each design or software tweak of the social networking software that he created, despite the now-requisite uproar each change incites among Facebook's 750 million-plus users (whose own convictions, it should be noted, help drive subsequent iterations and privacy policies of Facebook).
To read the full, original article click on this link: Why conviction drives innovation more than creativity - Fortune Tech
Author: Doreen Lorenzo
