Whether in architecture, dry-cleaning, plumbing or legal services, it is critical business owners understand the importance of marketing their brands. Marketing, after all, is a central mechanism for business growth.
Too often entrepreneurs get lost in the decision of which marketing channels to choose. Direct mail may be effective for local businesses, while national television ads tend to suit large corporations well. Most recently, online marketing tools like websites and social media have taken center stage.
To read the full, original article click on this link: Publicity: Every Entrepreneur's Secret Weapon - Forbes
