With all the hype surrounding social media, it’s easy to take your eye off the ball of what really drives your business. But as an entrepreneur or small business owner, your top two areas of focus should be your reputation and your brand. It takes a great deal of time to build a strong reputation and very little time to destroy it.
Your brand is made up of more than your products and services. It includes the interaction you have with your customers and echoes your values. Your brand is a reflection of you.
To read the full, original article click on this link: It’s Your Reputation, So Handle With Care | Fox Small Business Center
