Everyone today is a reporter and a content creator. If you have a smartphone with a camera and video, you can catch an event happening and upload it to social media, Youtube or a media outlet and in 24 hours generate hundreds, thousands or a million-plus views!
Blogs, blogging and bloggers have quickly become a “must” new media activity for any professional or company that wants to establish credibility or brand leadership in their industry. They are also a serious way to get coverage for your products and services. Content is king, especially for brand and branding promotion.
Consider some of these current statistics about blogging from Technorati that substantiate the importance, advancement and impact blogs, blogging and bloggers have today.
71 percent of bloggers only write about brands they think are reputable. 42 percent of bloggers say they blog about brands they love (or hate). Although just 2 percent of bloggers are “Mommy bloggers,” these bloggers get 500 pitches a day, and focus on writing about brands.
To read the full, original article click on this link: The Emergence and Explosion of Blogs, Blogging and Bloggers!
