Boxing, mixed martial arts and wrestling employ weight classes to ensure the competition is fair and you’re tested on skill, not size. In business, weight classes don’t exist, so if your company is a young, skinny 95-pounder, while your industry is filled with 300lb giants, you’re going to need to tighten up your laces and punch way above your weight. If you want to survive these mis-matched fights in today’s saturated marketplace, you need to get comfortable.
Here are tips to help you, the little guy, use your small size and agility to your advantage.
Speed
Your competition is juggling thousands of employees, sweating quarterly shareholder expectations, and managing disconnected systems from acquisitions. They are simultaneously watching out for the challengers next to them, in front of them, and behind them. They are moving at a slower speed.
To read the full, original article click on this link: Punching above your weight: Tips for small startups taking on the big guys | VentureBeat
