Growing up, we Gen Y’ers ate tie-dyed bread and purple ketchup. We shopped exclusively at Wal-Mart. Gas was cheap, and the economy was good. We never bought organic food; much less, organic clothing. As kids, “things” came in and out of our lives quickly — purchased, used up, and thrown out.
Put simply, our parents’ generation did not collectively ask questions. Like where products came from, how they were made, and what the human and environmental repercussions were.
And so, entrepreneurs in the 90’s had it easy. No one flinched at cheap production in China. Free trade was a hot topic, but fair trade was rarely discussed. America at large was feeding kids, like us, purple ketchup — and making billions from the consumption of poorly-made, unhealthy, and even toxic products.
To read the full, original article click on this link: The Challenge for Gen Y Entrepreneurs: Save the World : Under30CEO
