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Watching an entrepreneur fail is sad, but watching them fail from a lack of nerve is tragic.

Excitement

At the beginning of this year Bob, one of my ex-students was in entrepreneurial heaven. He had an idea for a new class of enterprise software insight-as-a-service based on big data web analytics as a Cloud and SaaS (Software As a Service) application.

Bob had taken to heart the business model canvas and Customer Development lessons. After graduating he put together a prototype and had quickly marched through Customer Discovery, iterating his product with the help of CIOs and Fortune 1000 IT departments.

To read the full, original article click on this link: When an entrepreneur fails from lack of nerve | VentureBeat