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We’ve all heard the adage, “Follow your passion and the money will come.”

When you’re thinking about starting your own business, this saying might not be very comforting. There are no guarantees of monetary success with entrepreneurial endeavors. In a troubled economy like this one, however, there is really no guarantee when you work for someone else, either. So, if leaving a day job to pursue your entrepreneurial passion seems like a good idea, what’s holding you back?

Likely, many things are. One of the big trip-ups to starting a business is the concept of passion itself. Deeply ingrained in our DNA is the want to do things we love: to tinker, to create, to solve problems, to help others, to build. But what if your passion doesn’t have the potential to rake in a lot of income? Should you still follow your heart and build a business around it? Or, should you abandon your passion and look for entrepreneurial opportunities with bigger income potential?

To read the full, original article click on this link: The Entrepreneur’s Dilemma: For Love Or Money? : Innovation :: American Express OPEN Forum