A huge health-care company like Johnson & Johnson requires a steady stream of innovation, but that's getting harder and harder to create. So the 125-year-old company is getting more aggressive at mining ideas from outside. It's seeking out very early ventures that it once would have considered far too risky and seeding them with money or dishing out advice on how to nudge untested ideas out of the laboratory.
Its accelerator program for small and high-risk startups, known as RedScript Ventures, was launched in 2009 and was named for J&J's red cursive logo. If J&J has invested in a startup or is considering buying it, RedScript tries to speed up its progress by consulting with the startup on anything from clinical trials to the economics of medical devices.
To read the full, original article click on this link: Inside Johnson & Johnson's Innovation Shop - Technology Review
