One of the holy Internet startup commandments lately seems to be “Thou shalt not launch.” But I launch all the time, and I love it. Why? Because my startup’s most valuable commodity is time. I need to get as much user feedback on my product as I can get – and I need it fast. There are half a dozen legitimate, well-funded competitors in my space with teams that are two to 10 times bigger than mine. If I want to succeed, I don’t have the time to mess around.
Here’s an example. Earlier this year, we launched our Android app and got lots of negative reviews because our pricing strategy didn’t work for the mobile app world. What did we do? We quickly changed our pricing, updated our app and (drumroll, please. . .) turned a lot of those unhappy users into engaged customers.
To read the full, original article click on this link: Don’t Be a Launch Hater
