Students will be divided into groups of five and will submit a proposal to a panel of judges comprised of senior executives from a variety of companies, including Johnson & Johnson, Intel and Hewlett-Packard. Entrants are asked to submit a one minute video showing a new idea for a customizable product, and a system that will allow customers to create exactly what they want. Zazzle will launch the winning business on the Zazzle web platform and invest $1 million in technology to assist the winners with building tools for online configuration and invest in marketing.
The challenge was created as a result of the 2011 World Conference on Mass Customization, Personalization, and Co-Creation (MCPC).
To read the full, original article click on this link: The Haas School is Involved in a Million Dollar Open Innovation Challenge | #1 Site for Crowdsourcing, Crowdfunding, & Open Innovation News | Daily Crowdsource
