"Marketers: Start your engines." That's the call many marketing professionals have taken to heart in the past several months or so as they add a mobile component to their marketing mix. That being said, some have been more successful than others at taking their marketing show "on the road" and leveraging all that mobile marketing has to offer.
The key, experts say, is in understanding the fundamental differences between your inbound marketing program for the desktop environment and reaching those consumers that have been set free by taking their devices with them everywhere.
To read the full, original article click on this link: 7 Signs Your Mobile Marketing Sucks
