Today’s economy is certainly lousy, but you might as well get used to it. Some financial experts think the de-leveraging process we’re now going through might last for another decade or two, with interest rates near zero for years to come. Ugh.
Commerce will still take place, however, and the most competitively successful companies can still prosper. But getting a prospective business customer to say “yes” when his own economic world has deteriorated so much requires a deft and nuanced sales effort. So if you sell to business customers, here are seven suggestions for improving your competitive chances:
To read the full, original article click on this link: 7 Steps To Scoring New Business In A Bad Economy | Fast Company
