Small traditional businesses? They’re already ‘inside’ the startup world, aren’t they? No. They typically know nothing about such things as Lean Startup, Startup Weekend or Y Combinator, and even when they do, they think it has nothing to do with them. Are they right?
No, they’re utterly wrong.
Small traditional businesses are often the first to complain about the state of the business world, claiming that the market almost unfailingly tends to favour their gargantuan counterparts, who can effortlessly deploy enormous purchasing power and leave the hapless small trader perpetually struggling for survival.
To read the full, original article click on this link: Dragging small traditional businesses into the startup innovation ecosystem ~ Innovation Investment Journal
